Planning to implement marketing automation and considering RDstation? We advice to look at similar software to find a solution.

When people choose marketing automation app, most often they are looking for functionality for omni-channel communication, marketing lead database, website builder, lead nurturing, segmentation etc.

Comparing RDstation with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and functionality to RDstation. The list is based on popularity, so if RDstation isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

EngageBay

Try for Free

With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

OnBoard

Try for Free

OnBoard is virtual meeting software designed for nonprofit boards & leaders.

Expensify

Try for Free

Expensify is a powerful tool that automates expense management and receipt tracking. It streamlines your entire pre-accounting process and syncs seamlessly with both Xero and QuickBooks.

Newired

Try for Free

Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.

Consumer Marketing Platform

Try for Free

Turn your customers into your brand advocates with world's most engaging automated Loyalty Program. Most effective, economical, easy to setup, customizable and highly scalable. Seamless and friction-less for consumers to use. The consumer participation is very high, with some of our clients achieving up to 76% consistent conversion rate. Comes with marketing automation to re-engage customers and advance dashboards for data analytics and reports.

OmPrompt Order Management

Try for Free

OmPrompt’s fully managed order management platform makes it easy for companies around the world to trade with each other.

Gusto

Try for Free

Gusto makes payroll, benefits, and HR refreshingly easy for small businesses.

SalesForce

Try for Free

Salescloud CRM Platform is the world’s most complete sales application that takes the very best consumer technologies and puts them at the fingertips of today’s sales rep. Salesforce CRM arms sales executives with an extra knowledge that cannot be obtained if you were supposed to work on your own.

BambooHR

Try for Free

BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

MailChimp

Try for Free

Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.

How to choose RDstation substitute

Many marketing automation apps are similar to each other. Apps with identical features can differ in price by 4 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost identical. It's important not to look at the UX, but look at the functionality.

In a few days, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the flow builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Prospect submit the form on the website and get in the marketing automation app (Trigger), the app sends a Welcome email (Action). After that the system waits 4 hours (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until January 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the client card matches some criteria. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you should pay attention to all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation systems with the greatest number of features look unattractive. New tools look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've studied the automation builder, you understand whether there are integrations with the systems you need. Luckily, Apiway can help you. Usually, software like RDstation are the center of business IT infrastructure. It's kind of digital hub for all your information. This type of system is like an tree, which is putting its roots into other tool. Software like RDstation need to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also those who are looking for alternatives to RDstation use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software