Planning to implement marketing automation and thinking about OntraPort? We recommend to look at similar software to make a decision.

When customers choose marketing automation app, most often they are trying to find functionality for email builder, marketing lead database, landing page builder, lead nurturing, A etc.

Comparing OntraPort with competitors users pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to OntraPort. The list is based on similarity, so if OntraPort isn’t appropriate for you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

ProTexting

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ProTexting was started by a team of SMS marketing experts that have been in the industry since 2000. Since that time, both SMS marketing in general and ProTexting itself have evolved in many ways. Our text messaging platform now serves over 9,000 brands in a wide variety of industries.

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

iCIMS Talent Cloud

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We are the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the right talent that builds a winning workforce.

ProTexting

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ProTexting was started by a team of SMS marketing experts that have been in the industry since 2000. Since that time, both SMS marketing in general and ProTexting itself have evolved in many ways. Our text messaging platform now serves over 9,000 brands in a wide variety of industries.

Newired

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Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.

JobDiva

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JobDiva is the global leader in Talent Acquisition, Talent Management and Applicant Tracking technology, delivered as an AI-powered SaaS solution to the staffing and recruiting industry. A powerful cloud solution, JobDiva combines a CRM, synchronization with all major job boards and VMS providers, BI analytics, a Mobile App and the largest resume database in the world to deliver staffing solutions with unmatched speed and precision.

Home Inspector Pro

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The top Home Inspection Software in the industry giving you ultimate flexibility and time savings to run your business.

ImportOmatic

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Omatic is specifically designed to help nonprofit and social good organizations get the full picture of their supporter and fundraising data.

MentorcliQ

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MentorcliQ is a mentoring software solution that helps organizations launch, support, and grow high-impact employee mentoring programs. Our approach drives employee participation and satisfaction through an engaging user experience and supporting training resources. MentorcliQ system makes it easy to manage multiple mentoring and talent development programs from a single place.

Bloomerang

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Bloomerang helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. Our cloud-based donor management application is rooted in principles of philanthropy, simple to use and focused on empowering your team to achieve remarkable results through enhanced donor loyalty.

How to choose OntraPort substitute

Many marketing automation tools are resembling each other. Platforms with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All funnel builders look almost identical. It's important not to pay attention to the design, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email set up, it's not that difficult to change app. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the node interface? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Prospect submit the form on the website and get in the marketing automation platform (Trigger), the platform sends a Welcome email (Action). After that the system waits 2 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the person’s time zone.
4. If/else. For example, "If a contact, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the contact base.

Analyzing the automation builder, you should pay attention to all four categories of features. The more, the better. Usually it appears that good-working marketing automation systems with the biggest number of functions look ugly. New apps look attractive, but they have few features. You need to the app you plan to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you need to whether there are integrations with the apps you need. Fortunately, Apiway can help you. Most often, systems like OntraPort are the core of business IT infrastructure. It's like a digital hub for all your customer. This type of tool is like an tree, which is putting its roots into other app. Tool like OntraPort has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also people who are trying to find alternatives to OntraPort use tools from other categories like chatbot software, helpdesk software, CRM system, lead management software