Going to implement marketing automation and thinking about Freshsales? We recommend to investigate resembling platforms to find a solution.

When users choose marketing automation software, most often they are looking for functionality for omni-channel communication, marketing lead database, landing page builder, lead scoring, B tests etc.

Comparing Freshsales with competitors customers pay attention to the automation builder, marketing lead database, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to Freshsales. The list is based on user reviews, so if Freshsales isn’t appropriate for you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Telagus

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Telagus is a business and marketing automation software developed by Telsa Media. You can manage all of your customer data, campaigns, projects and much more. Telagus includes many features and tools which can enhance your business and help you gain more leads. From email marketing and campaigns to form builders and live chats, Telagus can help organise your activity to help reach your business goals.

SalesCRM

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SalesCRM is the best CRM for Startups. SalesCRM is a sales CRM software specifically designed for meeting the needs of small businesses. This CRM software is a highly recommended CRM for startups, growing agencies, and is ideally suited for generating detailed reports and allowing better project supervision and management.

Equisoft

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Equisoft is another CRM solution specifically designed for financial advisors. It is the only CRM that aggregates client and product data from gateways with insurance and investment platforms—giving advisors a full view of all client data at a glance.

Malinko CRM

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With Malinko CRM software it is possible to organize today’s plan for tomorrow. The CRM is customer-centric and allows you to hold your customer database, like data, dropdowns, notes, etc. The tool is ideal for powerful reporting, maintaining custom reports, employee reports, and contact-based reports.

Agile CRM

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Agile CRM is an all-in-one, affordable, next-generation CRM software that is globally trusted by 15,000+businesses. This All-in-One CRM is an ideal tool for contact management, closing deals, organizing telephone services, appointment scheduling, improving project management, and adding gamification effects to your business organization.

DonorPerfect Fundraising

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DonorPerfect is a fundraising solution suitable for all nonprofits. It helps users manage donations, contacts, receipting, reporting, email and fundraising initiatives from a single system.

Jenzabar One

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Jenzabar One is a flexible, cloud-ready platform exclusive to higher education. Our powerful suite of technology products and services provides your campus with mobile-friendly solutions to drive institutional and student success.

OnePageCRM

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OnePageCRM is an easy to use sales CRM used by sales people and business owners worldwide. Ideal for small to medium sized businesses. Inspired by Getting Things Done (GTD) Productivity principles, you're encouraged to add Next Actions to ensure you always follow up with your prospects.

OPAL CRM

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OPAL CRM is a unique CRM Software to track and Manage Leads offline and online in a single window. It allows auto segmentation of leads, High performing CRM software for Enterprise and Small businesses. It is easy to use and fits in all budgets. It is used to streamline the everyday process of tracking the leads and Extendable Enterprise needs.

How to choose Freshsales substitute

Many marketing automation tools are similar to each other. Tools with the same features can differ in cost by 5 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t ready yet. All automation builders look almost the same. It's important not to look at the design, but pay attention to the features.

In a few days, you'll get used to the UI, but the lack of functionality will always spite you. Changing marketing automation platforms is very expensive. If you have the usual email set up, it's not that difficult to change software. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the tool. That's why you should be careful to choosing an alternative.

What to pay attention to when analyzing the funnel builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 5 hours. Lead submit the form on the website and get in the marketing automation software (Trigger), the software sends a Welcome email (Action). Then the system waits 3 hours (delay) and sends a second email. This is the most simple automation. But there are other parameters. For example, "Wait until something happens". Or wait until January 30th, or wait until 7 PM in the lead’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some requirements. This is data according to which you can segment the lead base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Usually it appears that good-working marketing automation software with the biggest number of features look ugly. New tools look attractive, but they have few functions. You should investigate the platform you want to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Luckily, Apiway can help you. Most often, tools like Freshsales are the core of business IT infrastructure. It's kind of digital hub for all your information. This kind of software is like an octopus, which is putting its tentacles into other platform. System like Freshsales has to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also people who are trying to find alternatives to Freshsales use software from other categories like chatbot software, chat on website software, CRM system, lead management software